Value Proposition

NIKE, Inc. is the world’s leading innovator in athletic footwear, apparel, equipment and accessories.

Their mission is quite simple:

"TO BRING INSPIRATION AND INNOVATION TO EVERY ATHLETE* IN THE WORLD. 

*IF YOU HAVE A BODY, YOU ARE AN ATHLETE." NIKE.com

Lebron James x MVP Shoe

SCM

"Every stage of a NIKE, Inc. product has a different purpose, a unique impact, and evolving potential. We work to optimize each stage and how it integrates with the ecosystem that is our value chain.” NIKE.com

• Since 1995, NIKE has reduced 96% of petroleum derived solvents per pair of shoe.
• NIKE employs over 1,000,000 people world--wide, in over 50 different countries. 

“They are backed by detailed Code Leadership Management spelling out requirements, needs and best practices.” NIKE.com

• NIKE Zero Discharge:

“In 2011, we worked with other footwear and apparel companies to create a roadmap toward an aggressive goal: zero discharge of hazardous chemicals* for all products, across all pathways in our supply chain by 2020.” NIKE.com

CRM

• NIKE ships items over $100 for free.
• Becoming a NIKE member as a returning customer, one can receivce exclusive deals and discounts.
• At the payment stage, live chats are available to talk with customer service reps, if one has a question about the purchase they are about to make.
• On Twitter, @nikesupport is available seven days a week to help answer NIKE product questions and NIKE+ technical needs questions.

Brand Awareness

• NIKE is an international brand that is recognized everywhere by their trademark “swoosh” logo.
• There is over 700 NIKE stores worldwide.
• The company as we know it today has been around for nearly 35 years.

Trademark NIKE "swoosh" Logo

Customer Behavior & Attitude

• NIKE shoppers are loyal to the brand and par take in repeat purchases, season-after-season.
• Cult following brings us to the NIKE Flight Club, a NYC based store solely dedicated to selling exclusive NIKE gear.

Outside Flight Club, NYC

• A current boom in street wear has lead this brand to become an even bigger leader in athletic shoes and apparel.

Market & Customer Segmentation

• NIKE offers Men's, Women's and Kid's for both their apparel and shoe markets.
• As a popular and recognized brand worldwide, NIKE has gained recognition as an international staple in not only athletic-wear, but everyday-wear.