Strengths
- Logging into NIKE.com with user ID and password (option at checkout if you want to subscribe to receiving NIKE e-mails and promotions), the site will automatically remember past purchases you’ve already made.
- Once things are placed into the check-out cart, the system will keep them there until they are purchased, or further removed by the customer.
- Using cookies, NIKE.com will use your “recently viewed items” to suggest other product options on the site.
Weaknesses
- Recently viewed items are not saved, which makes is difficult for customers to locate again if they decide to purchase.
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