Editorial & Descriptive Writing

• NIKE uses key phrases to grab the consumers attention, raising interest for shoe and apparel collections like "Look Ahead" for their S/S goods.
• Products can be categorized by sport, which makes these one word specific markets, easy to identify.
• Blurbs about what the chosen product filter is showing, helps the consumer to understand what those products aim to do. "Ready to Run" highlights all women's running shoes.