Adressability

Strengths

• Easily breaks down products in neat categories, so items are simple to find.
• All technology for NIKE products is available to practice on their site.
• Check-out cart is always available on top right corner, so customers can easily track their purchases.
• Less text makes it easier for the customer to find what they need with the simple, straightforward layout and filters.
• Customers can also use their Pay-Pal accounts when checking out, instead of a credit card, so all their information is already easily integrated on their computer.

Weaknesses

• Since NIKE started as a brick & mortar business, their locations on the website are not readily available to find if one needs to track down a door quickly.