#MAKEITCOUNT
- Campaign will feature athletes, celebrities and everyday people wearing and using NIKE products.
- People will be asked to submit a photo of themselves on any social media platform by hashtaging "MAKEITCOUNT," showing themselves being active and doing what they can do to make it count (not limited to sporting).
- Photos will then be selected and published in print advertisements, used online and on the brand's social media outlets.
- This will promote active lifestyles and philanthropic work in conjunction with their new NIKE Free 5.0 shoe model, the NIKE FuelBand and further responsibility projects.
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