Strengths
- Online content is technologically advanced, graphic and user friendly in a visually appealing and stimulating way.
- Videos and photos on nearly every page visited, gives the customer an interactive experience when they shop with NIKE.com.
Weaknesses
- The tech features on the site can sometimes get busy and distract the customer from actually shopping with NIKE, while they are too busy messing with the interactivity.
- For such an advanced and innovative company, they don’t yet have a digital dressing room, where the customer can actually see what the product will look like on their body or foot.
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