Monday, May 6, 2013

Aesthetics of the Site

  • NIKE's website is graphic, sporty and innovative, just like the products they offer.
  • Imbedded Youtube videos, Instagram pics and Twitter/Facebook comments show users different ways loyal NIKE customers are using and displaying the brand.
  • Pictures, endless "clickability" options and bolded words, show the user where they can find the desired products the want, and what they are able to do with the them.
  • Top bar tabs including a Shop, Sports, NIKEiD and NIKE+ guides, which shows users where to go to better navigate their needs, along with a “What Are You Looking For” search option. 
  • A simple and clean layout, taking use of pictures instead of words to show the user what the site features, makes it easier and more efficient of a wide range of people to understand NIKE.com and their products. 

No comments:

Post a Comment