- One on one customer service to get proper fit of product.
- Customer can actually see and feel product, to know if they want to purchase.
- Submerses you in the culture of the brand, surrounding you by the logo and the lifestyle which it upholds, through their highly designed and manicured brick and mortar locations.
- Allows for meet and greets with endorsors of the brand like Serena Williams and Rafael Nadal.
NIKE site
- Offers more products overall, because it eliminates the the need for re-stocking and product placement demographic, since it’s available to anyone, anywhere.
- Offers more interactive features and availability for their their exclusive technology.
- Enables the customer to shop at their conveince, in the privacy of their own home.
Both
- Allows the same sale deals and percentages off products, at the same time.
- Honors loyal customers and their membership offers/prizes.
- Merchandised similarly. Products are broken down by Men’s, Women’s and Kid’s and then generally by sport and type, highlighting their features and current collections.
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| NIKE 5th Avenue Flagship, 5th Floor |
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