Monday, May 6, 2013

Integrated Marketing Campaign


 
#MAKEITCOUNT
  • Campaign will feature athletes, celebrities and everyday people wearing and using NIKE products.
  • People will be asked to submit a photo of themselves on any social media platform by hashtaging "MAKEITCOUNT," showing themselves being active and doing what they can do to make it count (not limited to sporting).
  • Photos will then be selected and published in print advertisements, used online and on the brand's social media outlets.
  • This will promote active lifestyles and philanthropic work in conjunction with their new NIKE Free 5.0 shoe model, the NIKE FuelBand and further responsibility projects.

1 comment:

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