Monday, May 6, 2013

Merchandise Assortments

3 main categories for NIKE.com
  • Men's
  • Women's
  • Kid's
Within same sector, user can shop by most popular searches
  • New Releases
  • Jordan
  • Sportwear
  • NFL Fan Gear
  • Clearance
3 main categories are broken down in 4 sub-classifications
  • Shoes
  • Clothing
  • Gear
  • Customize with NIKEiD
Can then filter by
  • Sport 
  • Type
  • Collection
  • Color
  • Size
NIKE also spotlights certain features in categories like Women's which features
  • Serena's Look
  • Team Sport Essentials 
  • Pant Guide
  • Bra Guide
All classifications and sub-classifications can be filtered by
  • Featured
  • Newest
  • Highest Rated
  • Price Range
Current collections for NIKE include
  • Jordan
  • N7
  • LIVESTRONG
Price points range from $22 for Girls Solarsoft flip-flops-$600 Jordan AJ1 BHM Moto Jacket.

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