Monday, May 6, 2013

Blogs, Advertorials & Trend Info

  • NIKE is actively present on all social media outlets like Facebook, Twitter, Instagram and Pintrest.
  • They have their own Youtube channel which promotes the brand in ways that include product, philanthropic efforts, celebrity endorsement and the promotion of “being active.” 
  • NIKE advertises in magazine likes Women’s Health, GQ and Traveler Magazine, where their customers will be present, in all different markets.
NIKE Hyperdunk Advertisement 
  • NIKE+ and NIKE FuelBand “Measures your everyday activity and turns it into NikeFuel. Tracks calories burned, steps taken and more. It's also a great watch.” There is also a SportWatch GPS, which "Tracks with GPS, takes splits, reminds you to run -- even remembers your PRs. The Running App tracks your runs and progress. No sensor required." NIKE.com
  • NIKE has an "Insider Blog" where user can get a sneak peek at new collections, and quick access to innovative ideas that are currently happening with the brand.

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