- Highly graphic site where all media platforms are integrated right into their online marketing and shopping experience.
- “Hands-on” type website, where users can play around with technology and become part of the NIKE culture (NIKEiD).
- Users can “Pin” or “Like” items directly on their website, which is automatically synced with their social media platform of choice.
Weaknesses
- No live chat option (pre-purchasing), where online users can get the same customer service experience they would if they were in a store.
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